Whether you sell electronics, home furnishings, or anything in between, your ecommerce company understands the importance of attracting visitors to your website.
In order to stand out from competitors, you need to provide exceptional value to customers during all stages of the buying cycle. And if you’re looking to compete with ecommerce giants like Amazon and eBay, you need to incorporate content marketing, lead generation, and relationship nurturing techniques into a cohesive inbound marketing strategy.
With inbound marketing, ecommerce companies can create long-term relationships with customers, leading to increased satisfaction and repeat purchases.
Why do ecommerce companies need inbound marketing?
Ecommerce is a highly competitive industry, and in order to stand out from competition, your ecommerce company should consider using inbound marketing strategies—designed to reach potential customers where they’re already looking online and convert them into paying customers.
In addition, inbound marketing helps companies create personalized content that resonates with potential customers. And it will enhance the overall shopping experience, making it easier for people to purchase online.
So if you’re looking to attract new customers and convert more leads to sales, inbound marketing can help.
Inbound marketing strategies for ecommerce
Let’s take a look at some inbound marketing strategies and how they can improve business for your ecommerce company.
Search engine optimization (SEO)
When you operate an online store, it’s important for customers to be able to find your website, and ecommerce search engine optimization (SEO) makes it easy for potential customers to find and browse your site at any time.
With SEO, you can identify and target the keywords and phrases that searchers most often use when looking for your products. You can also improve your product pages and descriptions to increase the flow of qualified traffic to your website.
SEO is especially important for ecommerce stores because customers are typically ready to buy when searching online for a particular product.
Pay-per-click (PPC) advertising
If your website already ranks in search results, you might be wondering why you need to use pay-per-click (PPC) advertising.
However, unless you’re an incredibly niche industry with huge amounts of traffic and almost zero competition, you’re probably going to want to use PPC advertisements to drive traffic—at least initially.
In addition, PPC allows ecommerce companies to gain exposure in search results while they establish organic rankings with SEO.
Remarketing enables ecommerce companies to use website behavior and user data to personalize campaigns for abandoned cart nurturing, upsell campaigns, and reorder marketing.
If someone visits your ecommerce site without making a purchase, remarketing allows you to remind them of your content as they browse elsewhere on the web.
Shoppers sometimes forget that they added products to their shopping cart. So a simple reminder can refresh their memory and help you close the sale.
Search engines love quality content, and publishing it online can help boost your rankings in search engines.
Content should provide value to customers, and if they find your information helpful, they are more likely to become loyal, repeat buyers.
To start, you can create a blog and share helpful content about your products and industry trends. In addition, infographics and downloadable guides are valuable assets for customers. And videos give you the opportunity to showcase your products, demonstrate how they work, and anticipate customer questions.
If you have a solid content marketing strategy in place, email is a great way to share important updates with previous and potential customers.
You can also use email marketing to gather feedback, send coupons, and hold contests. Ecommerce companies can encourage people to sign up for emails as part of the checkout process. You can also include opt-in forms in several locations on your website.
Email marketing is a great way to keep in contact with previous customers and nurture relationships with people looking to purchase your products or services.
Social media is also a great opportunity for ecommerce companies to achieve sustained success and drive traffic to their websites.
In addition, ecommerce companies can optimize their websites for social sharing by strategically placing social network buttons on your product pages. Then, when people make purchases, they can share products with friends and family via social media.
How does inbound marketing benefit ecommerce websites?
If you’re looking to drive traffic to your ecommerce website and increase online revenue, inbound marketing can help.
In addition, inbound marketing strategies will position your ecommerce company as an online authority, helping consumers to feel more confident in their decision to purchase from you.
With inbound marketing, ecommerce companies can create lasting relationships with consumers and ultimately build a loyal fan base.
Find out more
Want to learn more about inbound marketing for ecommerce?
Contact us today to find out how WebUP® can take your ecommerce company to new heights.